FOUNDER

Deano Moncreiffe founded Equal Measures in 2020 with the ambition of changing the conversation about ethnicity in the industry. Tired of experiencing and witnessing glass ceilings in place for those of marginalised backgrounds and motivated by a sense that the industry favoured the progression of a narrow field of ethnicity, he began the platform in a bid to encourage more equitable recruitment and promotion practices. 

Deano’s ambition is that Equal Measures will promote conversations that advance positive change, but he believes that doing the work comes first.  

executive director

Vicky Ilankovan is an industry professional with 17 years’ experience, Vicky Ilankovan is the award-winning journalist and founder behind Sated Online, and the woman who runs Equal Measures UK on a day-to-day basis. With a holistic approach to the promotion of businesses, Vicky’s career spans everything from editorial, PR, marketing, and events, to global distribution, drinks consultancy & development, photography, and awards judging.

She joined Equal Measures UK first as a beneficiary in its original uptake, before taking on the responsibility to grow, uplift, and manage its vibrantly intersectional community of drinks industry professionals from underrepresented and marginalised backgrounds; its various stakeholders; and friends.

Today, Vicky is the first port of call for everything from beneficiaries, mentors, and brand partnerships to programme development, collaborations, events, fundraising, and marketing. Her innate drive for and dedication to equity for all (as well as an unnerving amount of “Dad Dancing”) has led to her title as “Auntie” within the Equal Measures community – a moniker that she holds dear to her heart.